<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Alisha's Archives]]></title><description><![CDATA[Marketing Insights Meets AI Innovations]]></description><link>https://alisha153.wixsite.com/alishasarchives/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 14 Nov 2026 08:37:31 GMT</lastBuildDate><atom:link href="https://alisha153.wixsite.com/alishasarchives/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[WendyQuest: Wendy’s Marketing Strategy to Beat McDonald’s]]></title><description><![CDATA[On November 5, Wendy's released their own video game called: Wendy's Quest: Legends of the Four Corner Stones. This game takes a hit at McDonald's as players are asked to defeat bosses like Golden Archers. It's an 8-bit role-playing game where players can unlock free food in the Wendy's app.]]></description><link>https://alisha153.wixsite.com/alishasarchives/post/top-marketing-trends-influencing-2024-campaigns</link><guid isPermaLink="false">88cb3a43-7c22-46dd-892d-846af883409e</guid><pubDate>Sun, 08 Nov 2026 00:18:48 GMT</pubDate><dc:creator>Alisha Thapar</dc:creator></item><item><title><![CDATA[Hilton Just Bet on AI Agents. Your Next Hotel Stay Could Look Very Different.]]></title><description><![CDATA[Hilton hotel exterior with the brand logo on the facade. Source: CX Dive]]></description><link>https://alisha153.wixsite.com/alishasarchives/post/ai-in-marketing-revolutionizing-strategies-and-analysis</link><guid isPermaLink="false">ecd7847d-a3e6-49e2-85cb-32f2acf4ed44</guid><pubDate>Fri, 30 Oct 2026 23:18:49 GMT</pubDate><dc:creator>Alisha Thapar</dc:creator></item><item><title><![CDATA[How Marketers Should Target AI Shopping Agents]]></title><description><![CDATA[The marketing industry has always focused on consumers... after all, in business school we're taught persuasion tactics and strategies to attract customers. But now AI shopping agents have entered the chat and they're searching for products, not your consumers.]]></description><link>https://alisha153.wixsite.com/alishasarchives/post/how-to-measure-your-campaigns-success-effectively</link><guid isPermaLink="false">1f62679a-08fa-4815-9b6f-4092d0e5ae9c</guid><pubDate>Sun, 25 Oct 2026 23:18:47 GMT</pubDate><dc:creator>Alisha Thapar</dc:creator></item></channel></rss>