Mission
Alisha’s Archives is an independent blog covering modern marketing and AI. My mission is to apply core marketingÂ
concepts to real world campaigns, testing emerging AI tools, and create a space for marketers to share opinions.Â
I publish one to two articles each week, designed to be read in five to seven minutes. From campaign reviews to new AIÂ
tools, each post breaks down what worked, what missed,Â
and why.
Meet Alisha Thapar
Alisha is a BBA candidate at the Schulich School of Business and a former marketing specialist at the Future of Marketing Institute. At FMI, she researched AI and technology stories and turned them into clear, engaging content. Her work now focuses on helping students understand the digital landscape through well-researched analysis.
Professional Experience
Marketing Specialist at the Future Marketing Institute
Researched recent AI developments in marketing and analyzed emerging trends to predict where the industry is heading. Over 4 months, created and published 16+ LinkedIn, Instagram, and X posts, including carousels designed in Canva, to communicate these insights to a student audience. Pitched a content series where students use AI to create ads and future concepts for real brands, such as a Hilton smart check-in that recommends tourist spots, to boost engagement and student participation.
VP of Marketing at South Asian Women Empowerment Club
Developed a multi-month content calendar spanning community spotlights, awareness campaigns, engagement posts, and event promotions across Instagram. Contributed to shaping the organization's brand voice to keep messaging culturally resonant and consistent across all posts. Collaborated with the leadership team to pitch content ideas covering mental health awareness, career development, and community engagement initiatives.
Marketing Executive at 180 Degrees Consulting
Manage Instagram for one of York University's consulting clubs, hitting 64.4K views and 2.1K interactions in a single month and growing the account by 50+ followers through consistent posting and community engagement. Create and manage full campaign rollouts including the Pro Bono Case Competition, designing event promotions, itinerary graphics, prize announcements, and team spotlights in Canva. Maintain a structured content calendar to keep posting aligned with club initiatives and deadlines.
Digital Marketing Executive for StepXEpoxy (Freelance)
Manage end-to-end digital marketing for an independent epoxy flooring brand in the GTA, handling content creation across TikTok and Instagram. Produced reels, product photography, and captions that accumulated 26K views, 877 likes, and 43 shares in the first 3 months of 2026, with 93.2% of traffic sourced organically from the For You page. Designed promotional materials for Meta ad campaigns and secured a partnership with STACKT Market, a prominent Toronto retail destination, while actively reaching out to potential clients to support business development.