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WendyQuest: Wendy’s Marketing Strategy to Beat McDonald’s
On November 5, Wendy's released their own video game called: Wendy's Quest: Legends of the Four Corner Stones. This game takes a hit at McDonald's as players are asked to defeat bosses like Golden Archers. It's an 8-bit role-playing game where players can unlock free food in the Wendy's app.
Alisha Thapar
6 days ago3 min read
Hilton Just Bet on AI Agents. Your Next Hotel Stay Could Look Very Different.
Hilton hotel exterior with the brand logo on the facade. Source: CX Dive
Alisha Thapar
Oct 303 min read
How Marketers Should Target AI Shopping Agents
The marketing industry has always focused on consumers... after all, in business school we're taught persuasion tactics and strategies to attract customers. But now AI shopping agents have entered the chat and they're searching for products, not your consumers.
Alisha Thapar
Oct 252 min read
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